13+
Years trading
Meet the team behind the campaigns
About Big Flare
Learn who is behind Big Flare, how the team works, and why Ecommerce brands trust Daryl Mander and his specialists with Google Ads growth.
Big Flare in numbers
Focused team. Proven Ecommerce outcomes.
Big Flare is a Google Ads agency that specialises in Ecommerce. Founded by Daryl Mander over 13 years ago, we've helped over 100 Ecommerce brands scale profitably through Google Ads, generating $150M+ in Ecommerce revenue along the way.
We are a 7-person team across Europe and Asia, managing $10M+ in ad spend annually for clients across the USA, UK, and Australia.
100+
Brands helped
$150M+
Revenue generated
$10M+
Ad spend managed yearly
What makes us different
Most agencies take on anyone. We don't.
Local plumbers, SaaS startups, dentists. That's not our model.
Ecommerce-only
Big Flare focuses almost exclusively on Ecommerce brands. Every strategy we build, every campaign we optimise, and every pound of ad spend we manage is for online stores selling physical products.
Deliberately small
Each specialist handles around 5 clients. That's it. No one juggling 25 accounts and hoping nobody notices. Your account manager has the time to actually think about your business, not just tick boxes on a checklist.
Open playbook
Daryl shares Google Ads strategies weekly on YouTube. These are the same strategies his team implements for Big Flare clients. Over 200 videos, available to anyone.
That specialism means we've seen what works (and what doesn't) across dozens of Ecommerce niches.
- Beauty & skincare
- Health supplements
- Food & beverage
- Outdoor sports
- Bedding
- Eyewear
- Gifting
- And more
How we work
Straightforward by design
Working with Big Flare is straightforward. Here's what to expect as a client:
01
Dedicated account team
Every client gets a senior account manager and a dedicated account optimiser. Your account manager knows your brand, your margins, and your goals. Your optimiser handles day-to-day execution.
02
Direct Slack communication
No ticketing systems, no waiting 48 hours for a reply. You message your account manager directly on Slack and get a response quickly.
03
Regular reporting & strategy calls
You'll always know what's happening in your account, what we're testing, and where we see opportunities. No black boxes.
04
Daryl's oversight
As founder and lead strategist, Daryl stays across every client account. Your account manager runs the day-to-day, Daryl provides strategic direction and steps in whenever needed.
Our team
Meet the people behind the account work
Big Flare stays deliberately lean so every client gets access to senior thinking, faster communication, and specialists who actually have the time to go deep on the work.
Daryl Mander
Founder / Ad Strategist
18 years of Google Ads experience. Daryl founded Big Flare and still leads strategy across every client account. When he's not reviewing campaigns, he's teaching Ecommerce Google Ads strategies to thousands of advertisers on YouTube.
Lili
PPC Account Manager
Lili manages Ecommerce Google Ads accounts day in, day out. She's known for her attention to detail and her ability to nurse underperforming accounts back to health, whether that means restructuring campaigns or finding hidden profitability in Shopping feeds.
Dmitrii
PPC Account Manager
Originally from Russia and multilingual, Dmitrii brings a global perspective to Ecommerce PPC. He speaks fluent English, Russian, and Polish, and more importantly, he's fluent in Google Ads strategy and data analysis.
Mircea
PPC Account Optimiser
Mircea is from Romania and has lived all over - with time in Germany, the Netherlands and Mexico. He runs the day-to-day optimisation of our client campaigns and turns the data into clear next steps for the clients team.
Sonia
Executive Assistant
Sonia keeps Big Flare running behind the scenes, managing day-to-day operations so the rest of the team can focus on what they do best: growing client revenue.
Wencheska
Designer
Based in Japan, Wencheska designs the ad creatives and visual assets that help our clients' campaigns stand out. She brings a sharp eye for design that converts.
Aaron
Operations Director
Aaron works on the code, systems and processes that keep Big Flare operating efficiently. His job is to make sure the team has everything they need to manage your account better, faster, and with fewer bottlenecks.
Our Ideal Client
Big Flare isn't the right fit for every business, and we prefer it that way. We work best with:
- Ecommerce brands doing $500K+ in annual revenue
- Businesses spending $5K+/month on Google Ads (or ready to)
- Founders and business owners who are the decision-maker on ad spend
- Brands with proven product-market fit that need expert help scaling profitably
- Companies that value transparency and want a genuine partnership, not a set-and-forget vendor
Not a good fit? That's completely fine. Daryl shares everything we know for free on the Big Flare YouTube channel, and you can sign up for our weekly newsletter to stay sharp on Ecommerce Google Ads strategy.
What Our Clients Say
"Big Flare are an extremely safe pair of hands. I've worked with 3 other PPC agencies, and whilst they performed well initially, service always dropped off long-term. We're still with Big Flare, and there's been no drop in service whatsoever. They have great communication, respond almost immediately via Slack, and work to our budget as effectively as possible. I wouldn't hesitate to recommend them."
— Ben Bailey, Owner, GB Foam