Practical Google Ads advice for Ecommerce brands that want to scale profitably. The Big Flare blog covers campaign strategy, Shopping and Performance Max optimisation, scaling tactics, and the real numbers behind what works, drawn from 18 years of Google Ads experience and $150M+ in Ecommerce revenue generated through Google Ads.
Whether you're managing your own campaigns or evaluating an agency, every post is written to help Ecommerce founders and business owners make better decisions about their ad spend.
I recently had a consulting call with a beauty and cosmetics ecommerce brand, and the conversation was so packed with lessons that I wanted to share the key takeaways with you. Because frankly, the mistakes they were
I'm about to say something that might make you uncomfortable: negative keywords are either a complete waste of your time, or they're actively harming your campaigns. I know. Every Google Ads "best practice" guide tells
If you're trying to decide whether to put your ecommerce advertising budget into Meta Ads or Google Ads, I need you to understand something first. This isn't just a platform choice. This is a strategic decision that
A practical checklist covering the ten areas most likely to contain wasted spend, missed revenue, and structural problems in a Google Ads Ecommerce account.
I received a great question recently from someone in an Ecommerce community. Their agency told them to bid equally for new and existing customers in Performance Max, saying it was a "new feature" and the better
I see this question come up constantly in ecommerce communities: "I switched from cost cap to bid cap on Meta Ads and my CPA went through the roof. What happened?" It happened to a client recently. They had a solid cost
Everyone wants lower CPCs. It sounds like the obvious goal, right? Pay less per click, receive more traffic for your money, make more profit. But here's the truth that nobody talks about: decreasing your CPCs is not
Most people think you need to spend tens or hundreds of thousands of dollars a month to see any real success with Google Ads. I hear it constantly from ecommerce store owners who assume profitable advertising is out of
I recently came across a brilliant question from someone who had just bought a classic car parts business. They were trying to figure out how to make Google Ads work for automotive aftermarket parts, and their challenge
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