Practical Google Ads advice for Ecommerce brands that want to scale profitably. The Big Flare blog covers campaign strategy, Shopping and Performance Max optimisation, scaling tactics, and the real numbers behind what works, drawn from 18 years of Google Ads experience and $150M+ in Ecommerce revenue generated through Google Ads.
Whether you're managing your own campaigns or evaluating an agency, every post is written to help Ecommerce founders and business owners make better decisions about their ad spend.
I recently had a consulting call with a beauty and cosmetics ecommerce brand, and the conversation was so packed with lessons that I wanted to share the key takeaways with you. Because frankly, the mistakes they were
I'm about to say something that might make you uncomfortable: negative keywords are either a complete waste of your time, or they're actively harming your campaigns. I know. Every Google Ads "best practice" guide tells
If you're trying to decide whether to put your ecommerce advertising budget into Meta Ads or Google Ads, I need you to understand something first. This isn't just a platform choice. This is a strategic decision that
A practical checklist covering the ten areas most likely to contain wasted spend, missed revenue, and structural problems in a Google Ads Ecommerce account.
I received a great question recently from someone in an Ecommerce community. Their agency told them to bid equally for new and existing customers in Performance Max, saying it was a "new feature" and the better
I see this question come up constantly in ecommerce communities: "I switched from cost cap to bid cap on Meta Ads and my CPA went through the roof. What happened?" It happened to a client recently. They had a solid cost
Everyone wants lower CPCs. It sounds like the obvious goal, right? Pay less per click, receive more traffic for your money, make more profit. But here's the truth that nobody talks about: decreasing your CPCs is not
Most people think you need to spend tens or hundreds of thousands of dollars a month to see any real success with Google Ads. I hear it constantly from ecommerce store owners who assume profitable advertising is out of
I recently came across a brilliant question from someone who had just bought a classic car parts business. They were trying to figure out how to make Google Ads work for automotive aftermarket parts, and their challenge
Here's a problem I see ecommerce store owners wrestle with constantly: You finally have a winning ad in Meta. It's performing beautifully. Conversions are flowing. Life is good. Then you have a thought. "What if I could
Chasing a ROAS target feels like the responsible thing to do. But for most Ecommerce brands, it is actively limiting growth. Here is why — and what the alternative looks like.
Your Performance Max campaigns are flat. You're spending, you're waiting, but the growth just isn't happening. PMax can feel like a black box, and when results plateau, it's tempting to throw more budget at the problem.
That impressive 800% ROAS you're seeing in Performance Max? It might be hiding an uncomfortable truth: Your branded traffic could be propping up the entire thing while your non-branded traffic runs unprofitably in the
Before you blame Google's algorithm for disappointing Shopping Ads performance, check your product feed first! After auditing hundreds of Google Ads accounts over 12+ years, I can tell you with certainty: When Shopping
Let me show you something that has doubled (and in some cases tripled) return on ad spend (ROAS) for ecommerce brands running Performance Max and Search campaigns together. It’s a simple workflow using AI, and it will
I get asked all the time: If you are just starting with Google Ads for ecommerce, what is the fastest path to real sales without wasting budget. Below is exactly how I set new accounts up, what I ignore at the start,
I’ve been running Google Ads for ecommerce brands for almost two decades, and competitor targeting remains one of my favourite profit makers. Below I’m walking you through the exact playbook I use to hijack competitor
Why Headlines Matter 10x More I have a very simple rule when writing Google Ads: Headlines move the money. Descriptions help, but they are the supporting cast. In account after account, headlines carry roughly 90
Performance Max is not a replacement for Standard Shopping. Here is how to decide which campaign type belongs where in your Google Ads account — and how to use both without them fighting each other.
Why Retargeting Deserves Your Attention I’ve audited hundreds of ecommerce accounts and I keep seeing the same problems ruin what should be one of your most profitable campaigns in Google Ads. Retargeting, done
Let’s cut to it. I’ve spent over $30 million on Google Ads and helped ecommerce brands generate over $150 million in revenue. Here’s exactly how I would build a 7-figure campaign today that hits 400%+ return on ad spend
Today, I’m showing you a game-changing Google Ads campaign structure that we use across loads of ecommerce client accounts at my agency, Big Flare. This structure has helped us generate over $150 million in ecommerce
Most Ecommerce brands are leaving revenue on the table because their Google Ads account structure is holding them back. Here is the framework we use at Big Flare to build accounts that scale.
Let’s talk about something I see a lot of ecommerce brands get wrong… Running Google Shopping ads on their own brand name. Most people ask me something along the lines of: “Should I run Google Shopping ads on my brand
Today, let’s talk about one of the most common ecommerce Google Ads questions I get: Should I use Standard Shopping or Performance Max? If you’ve got a Google Merchant Centre account and you’re trying to run product ads
Let’s talk about something that trips up a lot of ecommerce brands when it comes to Google Ads strategy: ROAS targets. Because I see this all the time… Clients setting sky-high ROAS targets that look good on paper , but
This week, we’re talking about a sneaky little problem that’s been silently killing Google Shopping ads for ecommerce stores running in multiple countries. If you’ve ever seen those infuriating “price mismatch” errors
If you’re running Google Ads and haven’t fully set up and optimised your ad assets (what we used to call ad extensions), then you’re missing out on one of the easiest wins in the platform. It’s genuinely low-hanging
So, you’ve launched a Performance Max campaign, got a tight budget, and you’re wondering what to do next. You’re not alone. One of the most common questions I get from ecommerce store owners is some version of: “What’s
So here’s a story I hear all too often — and this one came straight from the YouTube comments: “My ads were smashing it with a 300% ROAS in April. Then in May, Google suspended my account. After appealing, it was
Recently, someone asked a great question on an ecommerce forum, and it was one I’ve heard from quite a few advertisers before: “Should I switch my Performance Max campaigns to Data-Driven Attribution (DDA), even if I
Let’s talk about retargeting with Google Display Ads. Because here’s the thing: when done right, it works. But the number of ecommerce brands I see doing it wrong? Oof. Either they’re blasting everyone who’s ever
Have you ever looked at your Google Ads results over the past few days and thought: “Blimey, what happened to my conversions?” I’ve been there. You spot a sudden drop in conversions, panic a little, and start wondering
Let me tell you a horror story. A client I was auditing recently had 2,278 products in their Performance Max campaign. Sounds great, right? Big range, lots of chances to sell… But then I ran the number. 1,347 of those
Have you ever made a change inside your Google Ads account… and then instantly regretted it? Maybe your ROAS tanked. Maybe sales nosedived. Or maybe you just had that awful sinking feeling like, “Did I just break
When it comes to analysing paid Google Ads performance, there’s always been a hot debate around branded search. Specifically: Should you include your branded campaigns when reviewing your ROAS? Or exclude them? I’ll be
You might not know it yet, but ChatGPT isn’t just an AI chatbot for generating content… it’s now quietly stealing your Google Shopping traffic. Yep. ChatGPT has rolled out a shopping feature that lets people ask for
So, your Google Ads campaign just refuses to spend the full daily budget. You set a daily budget, you’re ready to scale, but then Google only delivers half of it or sometimes even less. Frustrating, isn’t it? I’ve been
Google Marketing Live 2025 just wrapped up, and as expected, it was a whirlwind. AI was everywhere, Google was making big promises, and a ton of shiny new features were thrown at us in rapid fire. But the truth is, most
Each week, my team and I sit down to do the same thing in every single Google Ads account we manage. We run a master-level weekly review using a checklist that I’ve refined over the past decade, managing millions in ad
In the last 12 years running Big Flare, we’ve spent eight figures on ad spend and generated over $150M in revenue for our clients. Today, I’m handing you the 10 strategies I use every day to scale ecommerce brands
Want to boost your Google Shopping conversion rates with just a few clicks? There’s a simple setting inside Google Merchant Centre that most people aren’t using: It lets you send shoppers directly from a Google Shopping
If you're testing Demand Gen campaigns in Google Ads right now, there’s a good chance you’re doing it in a way that gives you rubbish data and no clear answers. I know that sounds dramatic, but hear me out… Most people
Recently, I sat down with Brent Zahradnik from AMZ Pathfinder to talk about what’s really working in Amazon Ads in 2025. Brent's been running an Amazon Ads agency since 2015 and manages millions per month in ad spend —
There’s a tiny little setting inside Google Merchant Centre that can seriously improve your Shopping Ads and almost nobody is using it. I’m talking about Product Highlights . It takes less than a minute to set up. But
Right then. Let’s settle a question I get asked constantly by ecommerce brands: Should I use Performance Max or Standard Shopping in 2025? Today, I’ll not only answer that — I’ll also show you a hybrid setup that lets
Let’s talk about that scary red “Limited by Budget” warning in Google Ads. You’ve probably seen it. You’ve probably felt the urge to smash the “increase budget” button just to make it go away. But here’s the thing: It’s
Google just dropped three huge updates to Performance Max. And unlike some of the usual “AI-powered fluff” they announce, these ones genuinely change the game. I’ve been elbow-deep in PMax since it launched, and these
This week’s blog post is all about agency compensation, specifically, how to stop your payment structure from turning into a monthly argument about attribution and profit. I was replying to a thread recently from
I saw a cracking question in a PPC group the other day that I think every ecommerce advertiser should hear the answer to. It was about structure. Specifically, how to structure campaigns and ad groups when you’re using
Let me show you what a high-performing, high-spending ecommerce Google Ads account really looks like. This is a peek behind the curtain at one of our client accounts at Big Flare where we’re spending over $100,000/month
I’ve been using AI to streamline my agency’s work, create better content, and make smarter decisions. In 2025, if you’re not leveraging AI in your ecommerce business, you’re making life harder than it needs to be.
Running Google Ads for the first time? If you get it right, it’s one of the best ways to drive leads and sales. If you get it wrong… well, you’ll probably burn through your budget faster than you can say "conversion
Over the past 15 years, I’ve been deep in the world of Google Ads. For 12 of those years, I’ve been running Big Flare, a Google Ads agency that’s generated over $150 million for clients. And in that time, I’ve learned a
There’s one single setting in Google Ads that I guarantee, if adjusted correctly, WILL increase your Shopping Ads profit. This is something I’ve applied across every single Google Ads account I’ve worked on in my 10+
I’ve made over $150 million in ecommerce revenue from Google Ads for my clients, and if there’s one thing that separates the winners from the ones burning cash, it’s this: Understanding Google Ads Bid Strategies. Your
Worried that your Performance Max campaigns are wasting money? If you’re not keeping an eye on where your ads are appearing, Google could be spending your budget on low-quality placements that don’t convert. Excluding
Let’s talk Performance Max (PMax) for 2025. I’m going to walk you through a step-by-step Performance Max setup tutorial , plus 7 essential strategies to make sure your PMax campaigns are set up for success. Let’s get
If you want to master Google Ads and scale your campaigns beyond your current levels, then you need to know about Demand Gen campaigns. Today, I’m going to walk you through exactly how to set up a Demand Gen campaign
When your Google Merchant Centre gets suspended, it can feel like the end of the (ecommerce) world. But for this premium food products brand, a little creativity and expert PPC management led to record-breaking results
Let’s talk about every major Google Ads update from this past year and what they mean for ecommerce businesses. With shopping ads being the dominant revenue driver for most ecommerce Google Ads accounts, staying ahead
Over my 10+ years of helping ecommerce brands optimise their Google Ads campaigns, one thing has become painfully clear: most advertisers are just testing random ideas and hoping something sticks. That’s why I developed
Did you know that, on average, 97% of ecommerce visitors leave without making a purchase? That’s a massive chunk of potential revenue slipping through your fingers. But don’t worry – there’s good news. With the right
Let’s talk about one of the highest-leverage decisions you can make in Google Ads: Your bid strategy. Nail your bidding approach, and you’re in for a steady stream of conversions and ROI. Get it wrong? You’re just
Over the past decade, I’ve helped dozens of ecommerce brands scale to 8-figures and beyond using a tried-and-tested Google Ads strategy. No blackhat tactics. No dodgy shortcuts. Just a laser-sharp focus on the
Have you ever wondered why your Google Ads campaigns just don’t seem to scale to six-figure monthly revenue? You’re not alone. Most ecommerce businesses never make it to $100K a month, and it’s usually because of the
I was recently auditing a prospective client’s Google Ads account, and I came across something that made me scratch my head. They had completely turned off their non-brand search campaigns. Their reasoning? “Well, we
Scaling from 7 figures to 8 figures in revenue isn’t about just one big secret. Over the years, we’ve worked with countless ecommerce brands, and have noticed common themes among our clients who made this leap
Ever wondered how to get more out of your Google Ads Shopping campaigns without spending more on fancy tools? Well, today I’ve got something for you that I think you’ll love. I’m giving away a free AI tool I created,
If you've been running Google Ads for your ecommerce store for a while but feel like you've hit a plateau, then this one's for you. I recently experimented with three Google Ads strategies that boosted ecommerce revenue
If you've been struggling with a drop in your Google Ads performance lately and can't quite pinpoint the cause, this newsletter might help you find some answers. We’re going to build a simple chart that reveals exactly
Today, I’m sharing my updated Ecommerce Google Ads campaign structure and strategy , broken down into three actionable levels: Beginner , Intermediate , and Pro . Whether you’re just starting out or running a
Hiring an agency to run Google Ads for your ecommerce store can be a massive time-saver, but it does come with one big challenge: How do you know if they’re really moving the needle for your business? If you're not
I want to share with you my new strategy for running Dynamic Search Ads in Google Ads. In my Google Ads agency, we use Dynamic Search Ads on every single client account, and they've consistently delivered excellent
I recently stumbled upon an excellent report in Google Ads called the Merchant Excellence Report. Although it's not available to everyone (you have to be spending over $100K on Shopping Ads within the EU), there's so
If you’re struggling to get your click-through rates (CTR) up and your cost per clicks (CPC) down with Google Ads, I have just what you need. Today, I’m sharing the Responsive Search Ads (RSA) best practices that have
In today’s blog post, I want to share with you the exact strategies my team and I used to generate 1,857 B2B ecommerce leads, which led to $210K in initial sales and $750K in revenue over a 12-month period. All this was
Today, I’m ranking every Google Ads bid strategy from best to worst on my own custom tier list. This is going to be a walk through all the bid strategies, ranked from S tier (the best) down to 💩 tier, based on how
In this blog post, I break down the fastest way to find the BEST keywords using Google Keyword Planner. We’ll cover everything from avoiding common traps in the tool to predicting future conversions. I’ll also explain
Have you ever wondered how you can unlock even better results on your Performance Max campaigns? Well, today let’s get into Performance Max Asset Groups and I’ll show you exactly how to structure them for maximum impact.
There’s been a lot of chatter lately about whether Standard Shopping or Performance Max delivers better results in Google Ads. Some are even saying, “Standard Shopping is way better, you’ve got to use that, not PMax!”
Whether you’re using the old Google Ads interface or the new one, I’ve got you covered. This step-by-step guide will show you how to upload and manage your Customer Match Lists the right way.
Let’s talk about the best strategies for managing your Performance Max bids in Google Ads . This is the same approach we use at Big Flare to handle literally millions of dollars in ad spend on Performance Max campaigns.
In today’s blog post, I want to get into Performance Max brand bidding on Google Ads. If you’ve ever wondered whether or not you should be bidding on your own branded keywords—and how to go about it—this one’s for you.
Today, I’m sharing something that’s been a cornerstone of our success at Big Flare: Our Google Ads Optimisation Catalogue. This isn’t just any checklist, it’s the exact same one we use to keep our clients’ Google Ads
Ever wondered how to supercharge your Ecommerce store's revenue using Google Ads? Today, I'm diving into the nuts and bolts of structuring your Performance Max campaigns for maximum revenue and profitability.
Google has been exceptionally busy! They've just concluded their Google Marketing Live 2024 event, and I must say, it's quite exciting for Google Ads advertisers. They have unveiled a wealth of new features coming to
Navigating the world of Google Ads agency pricing can be tricky. With so many models and benchmarks out there, it’s hard to know if you’re getting a good deal. Drawing on my 18 years in the agency business and 12 years
Today, we’re diving into the powerful world of automated rules in Google Ads. I'll guide you through setting them up and share 8 must-have automated rules to supercharge your account performance.
Let’s talk about a critical topic that can transform your Google Ads campaigns: setting the right ROAS target to maximise your profits.
Today, I’m going to guide you through Mastering Audience Segments in Google Ads, step by step.
I recently discovered a strategy that boosted our Google Ads conversions by a whopping 70%, and it all comes down to one simple change in how we structure our ad copy.
Starting Google Ads for eCommerce? Discover why Performance Max campaigns are a game-changer and how to avoid common pitfalls to boost your ROAS.
Boost your Ecommerce sales with our 3 essential Google Ads campaigns. Learn how Search, Performance Max, and YouTube Retargeting can nurture leads into conversions.
Unlock eCommerce success with Google's Performance Max campaigns. Harness the power of ROAS targeting and optimise your settings for maximum sales.
Revamp your eCommerce strategy with optimal product titles for Google Ads. Boost visibility, clicks, and sales with targeted keywords - here's how!
Discover the potential of TikTok Ads for eCommerce business. Explore unique audiences, innovative ad placements and unlock new growth opportunities.
Revamp your Google Ads copy with a strategic pinning trick for your Responsive Search Ads. Enhance ad relevancy, perform effective tests and improve CTR.
Uncover a hidden hack to track spending in your Ecommerce Performance Max campaigns on Google. Gain insights to optimise your ad spend and boost performance.
In today’s environment, video is king! But you knew that right, and you were probably just put off thinking they’d be expensive and difficult to produce. What if I told you the best video ads you could use on your
Boost Performance Max sales with our Shopping Dupes method! Learn to identify top sellers, optimise titles, and manage new campaigns for growth.
Elevate your Meta Ads with tips on battling creative fatigue. Learn identification, combat strategies, and ways to keep ads fresh for conversions.
I'll teach you the ins and outs of both types of Shopping Ads in Google and help you decide which one to use for your Ecommerce business. There's no right or wrong answer to this question and in every case, it depends
Learn the 5 Google Shopping Ads optimisation tactics that no one else is telling you, that have turned HUGE profits for our e-commerce store clients.
Here's how we took an outdoor sporting goods client, from generating close to nothing on Google Ads... all the way up to $2.8M in revenue — producing a whooping ROAS of 6x on Google Ads!
Ever struggled to create massive SCALE with your Google Ads? It’s definitely possible, here’s how I do it.
If you are an Ecommerce brand that’s already successfully running prospecting traffic via Facebook Ads, you should consider using those same strategies on Google Display Network. In this case study we show you exactly
Gitting Gud at PPC, or anything really, is hard work. The good news is that there are a few core principles that if followed, will produce the result you want.
![[CASE STUDY] From $10K to $723K Monthly Revenue for Manta Sleep article cover image](https://assets.bigflare.com/shared/ecommerce-case-study-from-10k-to-100k.webp)
There are a lot of strategies and tactics that go in to taking a consumer product brand from $10K to $100K revenue per month on Google Ads. Lucky for you, we’ve listed out those exact strategies in this case study.
Ever wondered why your daily conversion volume seems so much more volatile than your weekly or monthly conversions? I have the answer for you right here!
Not running remarketing ads? It’s safe to say that you’re leaving money on the table.
Want to go beyond the surface level, and maximise the value that you get out of the Google Keyword Planner Tool? Read this guide!
Here's how to calculate your Return On Ad Spend (ROAS), and how to use this key metric to benchmark the success of your Google Ads.
Don't you just love it when a potential customer comes to your site, checks out a bunch of products, decides on one, adds it to the cart and... disappears before completing the purchase? No? We don't either. Here are
Contrary to popular belief, negative keywords and negative keyword sculpting AREN'T the same thing. Here's how you can use the latter to optimise your PPC campaigns.
Your product copy shouldn’t just be “good enough”. It needs to resonate with your customers, and be compelling to the point where they’d gladly hand over their money.
Did you know that Bing + Yahoo now have a 35% share of the search engine market!? Here's how to take advantage of their increased market share.
Google’s new responsive Display ads format is a time-saving and effective option to get your Display campaigns performing quickly. Read our ultimate guide to find out all the tricks you need to do them right.
Ever wondered if you should devote more budget to Google or Bing Ads? We dig through the facts to give you an objective, data-driven answer.
Ever wondered why your Google Ads and Analytics numbers aren’t matching? There are several reasons why this can happen and we discuss them all here.
Mastering your Google Ads Quality Score is the path to lower CPCs, better CPAs, and general all-round life fulfilment and happiness. OK, maybe I made up that last one, but the other ones are definitely true!
Are you keeping up with the latest developments in Google Ads all the time? If not, you are probably making at least one of these 17 mistakes that are costing you money!
If you are not using SKAGs in your Adwords campaign, you might be leaving money on the table. A SKAG account structure almost guarantees excellent Quality Scores. So what are you waiting for? Read on to find out how to
AI and Machine Learning aren’t taking over the world, yet, but they are taking over a lot of marketing jobs. Should we trust AI to do ad testing for us, though?
Running an Ecommerce store and NOT already using Google Shopping ads? Look no further than this comprehensive, ultimate guide to Google Shopping.
Need to increase your Adwords CTR? Look no further than this comprehensive list of every advanced level trick to get that click-through-rate up!
There are many ways to get RLSA wrong, and only 1 way to get it right. Find out the best way to set up and manage both types of RLSA audience in your Google Ads campaign.
Did you know you can create a completely personalized remarketing campaign that’s guaranteed to convert? Learn how you can get started!
Having a great Landing Page Experience is critical to a successful Adwords campaign. But how do you go about crafting one? Read on to find out…
You may have set up your Google Merchant Centre account to get your Google Shopping campaign running, but did you know that there's a little-known, oft-underused little goldmine in your account called Google Merchant
Google’s Smart Bidding portfolios are supposed to be powerful and effective, so why do so many people complain they don’t work? Probably because they weren’t doing them the RIGHT way.
We analyse all the PPC channels available to Ecommerce advertisers and let you know which ones are most effective.
Understanding Attribution, Customer Journeys and Marketing Funnels is key to making smarter marketing decisions. In this article we teach you how to do just that.
Want to take your Shopping campaign to the next level? Read on to find our top 12 advanced level Google Shopping tips that could be increasing your profit today!
Should you spend your Ecommerce marketing budget on Adwords or Facebook Ads? If you have ever wondered this then read on to find out our detailed analysis of the pros and cons of each platform.
![[CASE STUDY] 600% Increase in Revenue at 611% ROI for Elite Supplements article cover image](https://assets.bigflare.com/case-studies/case-study-elite-supplements/e-commerce-case-study-600-increase-in-revenue.webp)
How do you achieve 600%+ PPC account growth in a competitive Ecommerce niche? Read our Elite Supplements case study and find out how we did exactly that!
Knowing what a good CTR is for your industry can be tough. That's why we've pored over the data analysing hundreds of thousands of ads, to bring you a definitive guide to what constitutes a good CTR in 2018.
Learn how to understand the Impression Share (IS) metric in Adwords and potentially unlock hidden profit that is sitting in your PPC campaign right now.
Optimising your data feed for Google Shopping may sound boring and unsexy, but it's the key to unlocking the potential profit that you are currently missing out on.
A lazy structure for your Google Shopping campaign could cost you $'000s in missed sales per month. With out guide you'll learn the best structure for your Google Shopping campaigns that will truly maximise your
Creating a data feed for your Ecommerce products is an important first step to getting your Google Shopping campaign started. Our guide will take you through how to do this in an easy-to-follow, step-by-step fashion.
Knowing how best to optimise your Google Shopping campaign's CPC bids can be a real pain. We take the hassle out of it for you with a detailed guide on exactly how to optimise your bids for maximum profit.
Most Google Shopping advertisers overlook a key type of google shopping optimisation: price optimisation. In this guide we take you through a step by step process to optimise your product prices to deliver you more
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