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Google Ads insights for Ecommerce brands

Practical Google Ads Advice.

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[CASE STUDY] From $10K to $723K Monthly Revenue for Manta Sleep article cover image
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[CASE STUDY] From $10K to $723K Monthly Revenue for Manta Sleep

There are a lot of strategies and tactics that go in to taking a consumer product brand from $10K to $100K revenue per month on Google Ads. Lucky for you, we’ve listed out those exact strategies in this case study.

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Why Small Data Sets Show More Volatility

Ever wondered why your daily conversion volume seems so much more volatile than your weekly or monthly conversions? I have the answer for you right here!

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The Ultimate Retargeting Guide for Ecommerce article cover image
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The Ultimate Retargeting Guide for Ecommerce

Not running remarketing ads? It’s safe to say that you’re leaving money on the table.

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Mastering Google's Keyword Planner Tool article cover image
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Mastering Google's Keyword Planner Tool

Want to go beyond the surface level, and maximise the value that you get out of the Google Keyword Planner Tool? Read this guide!

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What the ROAS? How to Calculate Your Profit-Maximising ROAS Target article cover image
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What the ROAS? How to Calculate Your Profit-Maximising ROAS Target

Here's how to calculate your Return On Ad Spend (ROAS), and how to use this key metric to benchmark the success of your Google Ads.

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Get Rid of Cart Abandonment Once and for All article cover image
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Get Rid of Cart Abandonment Once and for All

Don't you just love it when a potential customer comes to your site, checks out a bunch of products, decides on one, adds it to the cart and... disappears before completing the purchase? No? We don't either. Here are

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Negative Keyword Sculpting: How to do it and why it's important article cover image
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Negative Keyword Sculpting: How to do it and why it's important

Contrary to popular belief, negative keywords and negative keyword sculpting AREN'T the same thing. Here's how you can use the latter to optimise your PPC campaigns.

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How to Write Awesome Product Pages for Ecommerce article cover image
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How to Write Awesome Product Pages for Ecommerce

Your product copy shouldn’t just be “good enough”. It needs to resonate with your customers, and be compelling to the point where they’d gladly hand over their money.

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Want 35% more revenue from your Ecommerce PPC Campaign? Import your campaigns to Bing article cover image
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Want 35% more revenue from your Ecommerce PPC Campaign? Import your campaigns to Bing

Did you know that Bing + Yahoo now have a 35% share of the search engine market!? Here's how to take advantage of their increased market share.

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