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Google Ads insights for Ecommerce brands

Practical Google Ads Advice.

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How to Get Your Products Featured in ChatGPT Shopping Before Your Competitors Do article cover image
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How to Get Your Products Featured in ChatGPT Shopping Before Your Competitors Do

You might not know it yet, but ChatGPT isn’t just an AI chatbot for generating content… it’s now quietly stealing your Google Shopping traffic. Yep. ChatGPT has rolled out a shopping feature that lets people ask for

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Why Your Google Ads Budget Won’t Spend Fully (And How To Unlock It) article cover image
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Why Your Google Ads Budget Won’t Spend Fully (And How To Unlock It)

So, your Google Ads campaign just refuses to spend the full daily budget. You set a daily budget, you’re ready to scale, but then Google only delivers half of it or sometimes even less. Frustrating, isn’t it? I’ve been

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The 5 Google Ads Updates From GML 2025 You Actually Need to Know article cover image
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The 5 Google Ads Updates From GML 2025 You Actually Need to Know

Google Marketing Live 2025 just wrapped up, and as expected, it was a whirlwind. AI was everywhere, Google was making big promises, and a ton of shiny new features were thrown at us in rapid fire. But the truth is, most

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The Exact Weekly Google Ads Audit Checklist My Agency Uses to Scale Ecommerce Brands article cover image
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The Exact Weekly Google Ads Audit Checklist My Agency Uses to Scale Ecommerce Brands

Each week, my team and I sit down to do the same thing in every single Google Ads account we manage. We run a master-level weekly review using a checklist that I’ve refined over the past decade, managing millions in ad

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10 Google Ads Tactics I’ve Used to Drive $150M in Ecommerce Revenue article cover image
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10 Google Ads Tactics I’ve Used to Drive $150M in Ecommerce Revenue

In the last 12 years running Big Flare, we’ve spent eight figures on ad spend and generated over $150M in revenue for our clients. Today, I’m handing you the 10 strategies I use every day to scale ecommerce brands

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How to Send Google Shopping Traffic Directly to Checkout (And Why It Boosts Conversions) article cover image
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How to Send Google Shopping Traffic Directly to Checkout (And Why It Boosts Conversions)

Want to boost your Google Shopping conversion rates with just a few clicks? There’s a simple setting inside Google Merchant Centre that most people aren’t using: It lets you send shoppers directly from a Google Shopping

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The Right Way to Test Demand Gen Campaigns in Google Ads (Without Ruining Your Results) article cover image
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The Right Way to Test Demand Gen Campaigns in Google Ads (Without Ruining Your Results)

If you're testing Demand Gen campaigns in Google Ads right now, there’s a good chance you’re doing it in a way that gives you rubbish data and no clear answers. I know that sounds dramatic, but hear me out… Most people

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What Really Works with Amazon Ads in 2025 (Straight from a Multi-Million Dollar Amazon Expert) article cover image
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What Really Works with Amazon Ads in 2025 (Straight from a Multi-Million Dollar Amazon Expert)

Recently, I sat down with Brent Zahradnik from AMZ Pathfinder to talk about what’s really working in Amazon Ads in 2025. Brent's been running an Amazon Ads agency since 2015 and manages millions per month in ad spend —

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The Hidden Google Merchant Centre Setting That Can Increase Your Shopping CTR article cover image
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The Hidden Google Merchant Centre Setting That Can Increase Your Shopping CTR

There’s a tiny little setting inside Google Merchant Centre that can seriously improve your Shopping Ads and almost nobody is using it. I’m talking about Product Highlights . It takes less than a minute to set up. But

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