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Google Ads insights for Ecommerce brands

Practical Google Ads Advice.

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How to Add Customer Match Lists in Google Ads in 2024 article cover image
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How to Add Customer Match Lists in Google Ads in 2024

Whether you’re using the old Google Ads interface or the new one, I’ve got you covered. This step-by-step guide will show you how to upload and manage your Customer Match Lists the right way.

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Mastering Performance Max Bid Strategies for Profitable Growth article cover image
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Mastering Performance Max Bid Strategies for Profitable Growth

Let’s talk about the best strategies for managing your Performance Max bids in Google Ads . This is the same approach we use at Big Flare to handle literally millions of dollars in ad spend on Performance Max campaigns.

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Should You Be Bidding on Your Own Brand in Google Ads? article cover image
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Should You Be Bidding on Your Own Brand in Google Ads?

In today’s blog post, I want to get into Performance Max brand bidding on Google Ads. If you’ve ever wondered whether or not you should be bidding on your own branded keywords—and how to go about it—this one’s for you.

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Giving Away Our Google Ads Optimisation Catalogue article cover image
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Giving Away Our Google Ads Optimisation Catalogue

Today, I’m sharing something that’s been a cornerstone of our success at Big Flare: Our Google Ads Optimisation Catalogue. This isn’t just any checklist, it’s the exact same one we use to keep our clients’ Google Ads

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The Performance Max Campaign Structure That Maximises Revenue article cover image
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The Performance Max Campaign Structure That Maximises Revenue

Ever wondered how to supercharge your Ecommerce store's revenue using Google Ads? Today, I'm diving into the nuts and bolts of structuring your Performance Max campaigns for maximum revenue and profitability.

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20 Huge AI Updates Coming To Google Ads in 2024 article cover image
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20 Huge AI Updates Coming To Google Ads in 2024

Google has been exceptionally busy! They've just concluded their Google Marketing Live 2024 event, and I must say, it's quite exciting for Google Ads advertisers. They have unveiled a wealth of new features coming to

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Understanding Google Ads Agency Pricing: Get the Best Deal article cover image
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Understanding Google Ads Agency Pricing: Get the Best Deal

Navigating the world of Google Ads agency pricing can be tricky. With so many models and benchmarks out there, it’s hard to know if you’re getting a good deal. Drawing on my 18 years in the agency business and 12 years

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8 Essential Google Ads Automated Rules for Ecommerce Success article cover image
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8 Essential Google Ads Automated Rules for Ecommerce Success

Today, we’re diving into the powerful world of automated rules in Google Ads. I'll guide you through setting them up and share 8 must-have automated rules to supercharge your account performance.

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Unlocking Your Profit Potential with the Right ROAS Target in Google Ads article cover image
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Unlocking Your Profit Potential with the Right ROAS Target in Google Ads

Let’s talk about a critical topic that can transform your Google Ads campaigns: setting the right ROAS target to maximise your profits.

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